KUALA LUMPUR: Laughter is the Best Medicine and that is what renown stand-up comedian Harith Iskander is trying to give fans of stand-up comedy - a better and faster access to the live shows at The Joke Factory in Publika Shopping Gallery, Kuala Lumpur.
The comedian has announced its partnership with Shopee, by opening The Joke Factory (TJF) official store on the shopping platform.
He joins the likes of Dato’ Sri Siti Nurhaliza Tarudin, Dato' Seri Dr. Hajah Vida, Scha Alyahya & Awal Ashaari, Ummi Nazeera, Shuib Sepahtu and Siti Sarah who also have their official stores on Shopee
At the TJF official store, Shopee users will be spoilt for choice with the selection of daily shows they want to watch before purchasing the show tickets, fuss-free. The store will soon sell merchandise as well as food packages to offer Malaysians the ultimate comedy experience.
The Joke Factory introduced by Harith and his wife Dr Jezamine Lim Iskander in August, 2018. Lauded to be Malaysia’s Premiere Comedy Venue, it offers Malaysian-styled entertainment of international quality as well as food and beverage so the audience will have the best of both worlds. Apart from English, it also hosts comedy in Bahasa Malaysia, Tamil, Cantonese and Mandarin.
It is also at that venue where the launch of TJF by Harith Iskander official store on Shopee was held, witnessed by invited guests and the media. They also got a treat from the man himself, breaking into fits of laughter as he performed his jokes and antics on stage.
Harith has grown from a comedian into a world-recognised humour pundit, placing Malaysia on the international comedy map twice. He not only won Laugh Factory’s “Funniest Person In The World” 2016 competition but is also the first Southeast Asian comedian to have his own original comedy special “I Told You So” on Netflix.
“It has always been my mission to spread laughter in more ways than one to Malaysians. My wife and I are constantly seeking exciting ways to keep the local entertainment scene fresh and relevant. We are every bit excited to join the Shopee Celebrity Squad that has a line-up of amazing celebrities who are also selling their products on Shopee. Going on Shopee also allows us to reach out to its 16 million users, further bridging us and Malaysians as we continue to work towards spreading joy, laughter and humour in their lives. We look forward to having a fun-filled and long-term collaboration as we grow together in offering Malaysians the best there is,” comedian and TJF co-founder Harith Iskander enthused.
The Shopee Celebrity Squad was launched in May 2018 to allow fans and Shopee users to officially purchase curated products from their favourite celebrities with convenience. To date, there are more than 20 celebrities on board with more joining the family in months to come.
With the aim of growing their brand’s exposure, the Shopee Celebrity Squad will utilise an array of marketing channels including the in-app portal, social media and more. Aside from providing a digital platform for the celebrities to feature their brands, Shopee also partners with the celebrities on various offline activities that brings fans and celebrities closer. This include meet and greet sessions, roadshows and events.
“Through these various initiatives, Shopee has helped boost sales from participating stores by up to 10 times. As a testament, SIMPLYSITI by Dato’ Sri Siti Nurhaliza Tarudin saw an uplift in orders, an increase of over 112 percent during the Shopee 9.9 Super Shopping Day as compared to a normal day. During the global Shopee 11.11 Big Sale, the Shopee Celebrity Squad stores received an average 7 times uplift in traffic compared to a normal day. With Harith’s The Joke Factory making its debut on the platform, Shopee is able to add another dimension of products to its users. Our users will be thrilled to know that they can receive updates on the latest laughs as well as attractive promotions The Joke Factory will be offering through the platform,” said Rachel Tan, Marketing Lead, Shopee Malaysia.
The show tickets on The Joke Factory official store on Shopee will be available on Dec 20, 2018 onwards for upcoming shows in 2019 as the shows this year have already ended. To grab special deals in conjunction with the launch, Shopee users will stand to enjoy a 30 percent off, capped at RM20, on show tickets from 20 December to Dec 27, 2018. Just enter the promo code HARITH20 before making the payment; limited to one code per user.
For information, visit https://shopee.com.my/thejokefactory.os
