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 Enthusiastic participants actively take part in planting tree saplings at Awana Bio Park, Genting Highlands.
Enthusiastic participants actively take part in planting tree saplings at Awana Bio Park, Genting Highlands.

HIGH above the bustling cityscape of Kuala Lumpur, amidst the serene hills of Genting in Pahang, a significant event is unfolding. Commerce Dot Com Sdn Bhd (CDC), established in 1999 as a procurement solutions provider, has cast aside conventional norms to champion a cause far greater than profit margins: the preservation of our planet.

Against the backdrop of World Environment Day 2024, CDC's initiative echoes a universal call to action, resonating with stakeholders far beyond the confines of their headquarters.

Led by Hafidz Ahmad Zehnun, its vice-president of corporate division, the day's mission is clear: to plant hope in the form of saplings, each a testament to a greener, more sustainable future.

"Today, we plant not just trees, but the seeds of hope and change. This event underscores our dedication to combating climate change and preserving our planet's biodiversity.

"Our actions today pave the way for a greener and more resilient tomorrow, embodying the spirit of World Environmental Day and our unwavering commitment to environmental stewardship," affirms Hafidz, his words echoing through the mist as volunteers diligently set about their task.

COMMON GOAL

 A guide from Awana Bio Park facilitating the group and educating them on the endangered flora and fauna of the area.
A guide from Awana Bio Park facilitating the group and educating them on the endangered flora and fauna of the area.

The planting, part of the country's ambitious reforestation drive to plant 100 million trees by 2025, underscores the company's proactive stance in combating climate change through tangible, community-driven efforts. Its commitment goes beyond symbolic gestures, woven deeply into their operational fabric at Wisma commercedotcom.

 Participants memorialising their effort for a greener future with a signing session.
Participants memorialising their effort for a greener future with a signing session.

Solar panels gleam under the tropical sun, harvesting renewable energy, while rainwater systems quietly replenish the supply tank at the company's office — a testament to sustainable infrastructure seamlessly integrated into corporate life.

Adds Hafidz: "These initiatives are just the beginning of our journey towards a more environmentally-conscious future."

The partnership with the Finance Ministry's Government Procurement Division (GPD) further fortifies their mission, uniting forces towards a common goal of environmental stewardship and to make a significant contribution to the country's national reforestation efforts.

EDUCATING FOR EMPOWERMENT

 Leading the programme, Djuan Abdul Rahman, vice president of the corporate communications and marketing division at commercedotcom happily planting his sapling.
Leading the programme, Djuan Abdul Rahman, vice president of the corporate communications and marketing division at commercedotcom happily planting his sapling.

At Awana Resorts, Genting Highlands, CDC orchestrated more than just tree-planting. Workshops on environmental conservation sparked impassioned discussions, igniting a collective fervour for change among participants.

"Understanding our impact is the first step towards meaningful action," remarks one of the attendees, encapsulating the sentiment of a day dedicated not just to planting trees, but also to nurturing a mindset of sustainability.

As the sun dips behind the lush hills, leaving a golden hue over the freshly planted grove, CDC's commitment lingers — that of hope in a world grappling with environmental uncertainty.

Beyond the metrics of saplings planted and kilowatt-hours saved lies a deeper legacy: one of leadership in sustainability, where corporate success converges harmoniously with ecological responsibility.

 Commercedotcom together with the Government Procurement Division from the Ministry of Finance in front of the 'Roots for the Future' memorial board.
Commercedotcom together with the Government Procurement Division from the Ministry of Finance in front of the 'Roots for the Future' memorial board.

As the company looks ahead, its vision for a greener future remains steadfast, driven not by fleeting trends, but by an enduring dedication to leaving a positive imprint on the planet we all share.

In the quiet moments of reflection amidst the misty peaks, CDC's stride towards a sustainable tomorrow resonates as a clarion call — to businesses, communities, and policymakers alike — that a future where prosperity thrives alongside environmental stewardship isn't just conceivable, but certainly imperative.

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