SMARTPHONE brand TECNO announced the launch of the PHANTOM X, a new flagship model.
TECNO also named its new Malaysian brand ambassador, national badminton hero Datuk Wira Dr Lee Chong Wei, to coincide with the launch.
Taiman Zheng, chief executive officer of TECNO Malaysia, said, "The introduction of PHANTOM X in Malaysia marks a significant achievement for TECNO after we remained committed to bringing bold and better premium innovations to Malaysians, thus instilling confidence in a better future.
"PHANTOM X is produced to empower individual modernity by setting aside habits, always striving to succeed and having the ambition to achieve goals at a new level.
"Therefore, we chose Datuk Lee Chong Wei as the new ambassador. He is an individual who is synonymous with the essence of our brand, 'Stop At Nothing.' He is also a versatile individual and has exceptional quality, as is our latest product launch, PHANTOM X."
Speaking at the launch of PHANTOM X, Lee said, "It is an honour to be appointed as the new TECNO brand ambassador. Through this joint venture, I hope to inspire Malaysian youths to #GoBoundless and not give up on pursuing their dreams."
Alexis Mabille, Dior's former director of Brand Design, devised PHANTOM X's luxury design idea for style-conscious consumers.
In addition, the iF Design Awards 2022 recognised the device as a Discipline Product in the 1.08 telecommunications product category.
EXCELLENT TECHNOLOGY & DESIGN
PHANTOM X is dedicated to offering clear and fantastic innovation in design, technology and user experience, allowing users to enjoy the best of the device.
TECNO PHANTOM's latest addition also offers the industry's first curved glass surface texture engraving, made based on tests and complex production procedures.
In addition to the tech industry's first silk-glass rear cover, this device features a 3D Borderless Screen and a 36.5-degree golden angle for enhanced grip and comfort.
The large 6.7" screen allows users to have an enjoyable film and gaming experience. In addition, the borderless 3D screen, which has no bezel, has bending angles of up to 70 degrees, allowing text and photographs to mix more fluidly in an infinite display around the device.
Its Unlimited Screens and FHD+ AMOLED features deliver the smoothest and most streamlined display possible.
UNLIMITED CAMERA CAPABILITIES
The powerful camera system on the PHANTOM X features a dual-camera in front and three back cameras.
Aside from the 30x zoom and a 120-degree wide-angle on the back camera, the PHANTOM X also has an industry-leading 50MP Ultra-Night camera with an Ultra-Large Sensor, making it easy to snap clear and professional photographs.
The Ultra-Night sensor in the 50MP Ultra-Night camera allows it to capture 33 per cent more light from the environment than a 108MP camera with a 1/1.5-inch sensor.
With a pixel resolution of 2.4m, users can experience a broader ISO range, less interference and better exposure. In addition, the 4-in-1 model provides excellent photo quality without sacrificing image quality, even in challenging lighting conditions.
Capturing every detail in a selfie with the PHANTOM X 48MP Ultra-Clear Selfie camera will be a breeze.
It's great for solo and group selfies, thanks to the AI-assisted 105 degree Ultra-Wide angle function.
The self-developed AI face suggestion conversion algorithm automatically recommends switching to ultra-wide recording mode when several faces are spotted.
The PHANTOM X also has a 50mm Gold Portrait macro lens with a small focal length for detailed portrait shooting, akin to a professional portrait lens.
Users can also choose from seven different portrait lighting effects without changing the background of their photos. In addition, three professional portrait colour schemes are now available, supporting a wide range of skin tones and meeting the aesthetics of several settings.
Thanks to the PHANTOM X's Super Night Mode, night shooting sessions have never been easier.
With an algorithm-powered camera that uses AI division and night protection, the PHANTOM X can create details sharper than the naked eye, even in low-light conditions of less than 0.1 lux.
At the same time, it improves photo authenticity, focusing speed and colour needs in low-light situations.
Furthermore, with Super Night View 3.0, PHANTOM X makes it simple to capture fantastic night city vistas and take elegant portrait photographs in stunning night scenes with Super Night Portrait.
UNLIMITED CAPACITY
The PHANTOM X boasts excellent performance, making it the latest mobile entrant with a large storage capacity, powerful battery and efficient UI and OS design.
Users can record images and movies with the robust 4700mAh battery and the integrated technology of 8+5GB RAM memory and 256GB storage.
When completely charged, it has a 30-day standby battery life, 16 hours of video streaming and 9 hours of video meetings.
Just 30 minutes of charging time with 33W fast charging will boost battery life by 70 per cent, while 60 minutes of charging will fully power up the device.
In addition, the PHANTOM X's UI design, intelligent operation and system performance have all been enhanced, resulting in increased efficiency and ease of use.
PHANTOM X also has industry-leading AI voice support in English and can respond even without an internet connection. For example, Ella may be activated by simply saying "Hi Ella" whenever a user needs to make a phone call, set the alarm, play music, start driving mode, etc.
PHANTOM X also includes an AI direct transcription capability that can copy more than 70 languages, allowing users to converse with more than 80 per cent of the world's population without difficulty.
Real-time communication and access capabilities are also designed to engage with a large audience.
Besides that, for business documents, the one-button Photographic Document correction feature detects data errors with smart accuracy and extracts words from any type of image.
PHANTOM X also includes a number of security features to preserve user privacy. It functions similarly to "Peek Proof," with application encryption concealing information leakage.
Even if a user loses their PHANTOM X by accident, the anti-theft feature remotely notifies and locks the device. Only owners can unlock their smartphones, ensuring that personal and sensitive information is kept safe.
The ultra-thin fingerprint sensor behind the screen unlocks the PHANTOM X in less than 0.4 seconds, providing ideal unlocking speed without sacrificing security.
PHANTOM X is now available in two colours, Van Gogh's Starry Night and Monet's Summer, at all TECNO facilities and authorised distributors in Malaysia.
Customers who purchase the first 2,000 PHANTOM Xs in Malaysia will receive a free set of TECNO buds as well as a half-year warranty coverage.
Head over to TECNO Malaysia's official Shopee page to purchase a PHANTOM X and other TECNO products.
