KUALA LUMPUR: Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, has unveiled two new Ford models to the market.
They are the special edition Ford Everest WildTrak and the new Ranger Platinum.
Ford Asia Pacific Distributor Markets managing director DJ Simpson said it listened hard to its customers throughout the design and development of the next-generation Ranger.
"In doing so we reinvented the pick-up truck segment. We've seen growth in high-end variants in this segment over recent years, so we challenged ourselves to create a vehicle that provides all of our customers' wants and needs," he added.
Malaysia is the first market to launch the new Ranger Platinum in Asean.
Exclusively powered by Ford's 2.0L Bi-Turbo diesel engine, the new Ranger Platinum will be priced from RM183,888 (on-the-road without insurance) in Peninsular Malaysia.
Simpson said the WildTrak is the new top model in the Everest variants.
"Ford has always been committed to developing must-have SUVs with unprecedented features, and the Everest WildTrak is no exception.
"With its brand-new, tougher look and a range of exciting design elements, this SUV is sure to turn heads on the road," he said at the launch today.
The Everest WildTrak is created for adventurous souls who long for a capable seven-seater SUV with luxurious comfort and convenience, elevating the standard of SUV market to another level.
It features a new colour, Luxe Yellow, with Boulder Grey accents.
In terms of performance, the special edition Everest WildTrak comes with a 2.0L Bi-Turbo engine paired with a 10-speed automatic transmission and 4WD capabilities in six selectable drive modes.
The SUV price starts from RM338,888 (on-the-road without insurance) in Peninsular Malaysia, RM342,388 (on-the-road without insurance) in Sabah, and RM342,388 (on-the-road without insurance) in Sarawak.
"At Sime Darby Auto ConneXion-Ford, we're committed to delivering must-have products and services from Ford to our customers, with a core promise to treat them like family," said its managing director Turse Zuhair.
