KUALA LUMPUR: Sime Darby Auto Connexion-Ford (SDAC-Ford) achieved record-high sales with 8,858 units of the Ford Ranger and Ford Everest sold in 2023.
In a statement today, the group said this reflects Malaysian consumers' growing trust and preference for Ford vehicles' exceptional performance, advanced technology, and superior quality.
SDAC-Ford added that since its launch, the Next-Gen Ford Ranger has gained great acceptance and popularity within the Malaysian market due to its outstanding performance and quality.
The group said, a key contributing factor to its success is SDAC-Ford's steady expansion of its dealership network to raise the bar in the Ford service experience. SDAC-Ford managing director Turse Zuhair said the group is confident that Ford will continue to shape the market, as it deliver on its commitment to excellence and high customer satisfaction.
Last year, it broke ground on the latest RM12 million Ford Signature dealership in Penang strategically located on Jalan Baru in Seberang Prai.
In a strategic move to tap into the vibrant pickup market of East Malaysia, SDAC-Ford has also significantly expanded its presence across the region. Recognising Sabah as the third largest pickup market in the country, the group launched two key dealerships in the state.
The group has also officially opened Ford Kota Samarahan, Jimisar Aruna dealership in Oct 2023, located in the UniVista Commercial Centre, Jalan UniVista Off Jalan Express Way in Kuching, Sarawak.
