KUALA LUMPUR: With children now allowed to enter cinemas accompanied by fully-vaccinated parents or guardians, TGV and Coca-Cola Malaysia have collaborated on the Royale RM100,000 Bonanza to celebrate the return of families.
A minimum spending of RM25 on cinema snacks at the TGV's website or app gives families and moviegoers the opportunity to win attractive weekly prizes through this new campaign.
Prizes for the Royale RM100,000 Bonanza include AEON and TGV vouchers, Samsung Galaxy Z Flip3 and iPhone 13 smartphones, as well as MacBook Air laptops.
The contest is currently running until Feb 2 with prizes and winners to be announced on a weekly basis through TGV's social media pages.
Participants are free to purchase as many cinema snacks as they want over the promotional period as each online transaction will be counted as a new entry.
TGV general manager for sales and marketing Mohit Bhargava said that this was the perfect time to reward families and moviegoers through the Royale RM100,000 Bonanza since popular family movies such as Disney's Encanto, Ghostbusters: Afterlife and Spider-Man No Way Home were currently being screened.
"The promotion is about welcoming guests back to the cinema offering gifts with purchase as we approach the holiday season.
"And to recognise and reward the love for TGV's cinematic snacks, in particular our iconic Royale Popcorn, that has been voted Malaysia's favourite cinema popcorn by moviegoers," he said in a recent statement.
Coca-Cola Malaysia commercial lead Eric Tan added: "Through our partnership with TGV, we are delighted to bring this refreshing experience together with TGV's #PopKing and our Coca-Cola brand of beverages."
"This is a great way to enjoy TGV's PopKing as well as other range of meal selection together with our great tasting Coca-Cola beverages and win some amazing prizes," he said.
Previously, cinemas were allowed to resume operations in September with the condition that only fully vaccinated adults aged 18 and above were permitted into the establishments.
In October, the restrictions were lifted for fully vaccinated teens aged 12 to 17 years old.
Existing SOP for all cinemas still applies and will be strictly adhered to to ensure the safety of everyone. This includes wearing a face mask at all times and complying with social distancing requirements by sitting at designated seats.
Visit www.tgv.com.my for more details on the Royale RM100,000 Bonanza.
