The mobile phone industry is poised for a significant shift in 2024, with the emergence of artificial intelligence (AI) phones.
Market research firm IDC predicts that the global shipment of new-generation AI phones will reach 170 million units this year, accounting for 15 per cent of overall smartphone shipments.
AI technology in smartphones is not something new — HONOR introduced AI camera features in the HONOR 10 as early as 2018.
What is new is the introduction of generative AI and large language models, which are trained on massive amounts of data and capable of generating images or text based on user prompts.
However, deploying AI models on smartphones is not easy, as it involves considerations of model size, AI experience, power consumption and significant cost investment.
The HONOR Magic6 Pro is a device that meets such demands. It is equipped with platform-level on-device AI large language models, supporting up to seven billion parameters.
According to HONOR chief executive officer George Zhao, on-device AI presents users with endless possibilities, including personalised services based on users' preferences.
One of the highlights of the HONOR Magic6 Pro is 'Magic Portal', a human-centric intent-based AI feature.
'Magic Portal' allows the HONOR Magic6 Pro to understand text messages, images, and user habits. It then allows the AI phone to predict and provide more accurate solutions.
For example, users can copy an address and drag it into navigation apps like Google Maps and Waze via the Magic Capsule on the right side of the phone's interface, all in one motion.
This feature simplifies the tedious steps of copying the address, opening a navigation app, pasting the address and confirming it.
"We believe AI will rebuild operating systems and our future smartphone experience. HONOR will advance our AI strategy by integrating it into MagicOS and all our devices, ensuring a human-centric experience that delights our users with every interaction," George stated.
HONOR also collaborates closely with ecosystem partners such as Qualcomm to drive better deployment of on-device AI large language models.
Users interested in AI phones can consider picking up the HONOR Magic6 Pro by paying a deposit of RM66 from March 11 to 20, with freebies worth up to RM2,259.
The freebies include:
- 5x deposit rebate (RM330 rebate), which will be deducted during checkout
- HONOR Bundle Gifts (HONOR SuperCharge Wireless Charger Stand, HONOR Watch 4 and HONOR Earbuds X6)
- Peace of mind guarantee, including a one-year extended warranty and 365-day Front & Back Crack Replacement
Find out more about the HONOR Magic6 Pro on this website today.
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