KUALA LUMPUR: Touch 'n Go Group (TnG) has partnered with the Ministry of Finance (MoF) and the Malaysia Digital Economy Corporation (MDEC) to drive the 2021 Budget initiatives, aimed to support local businesses and encourage online purchases.
TnG, in a statement today, said it was participating in the Go-eCommerce Onboarding and Shop Malaysia Online (SMO) campaigns announced by MDEC, which runs from July 1 to December 31.
TNG Digital Sdn Bhd chief executive officer Ignatius Ong the pandemic continued to fuel e-wallet adoption and digital payments.
"Getting more micro, small and medium enterprise (MSME) merchants to adopt e-commerce and e-payment platforms via Touch 'n Go eWallet is something that we strongly encourage as these merchants will have access to more than 16 million users across Malaysia.
"With the country moving towards digitalisation and ePayments, Touch 'n Go e-wallet is the obvious choice for both merchants and shoppers," he said.
TnG said through the onboarding campaign, each MSME or Malaysian individual that successfully register with Touch 'n Go eWallet during the campaign period would be entitled to a RM20 subsidy for their first successful sale transacted.
This is limited to the first 80,000 new Touch 'n Go eWallet merchants approved within the campaign period.
The SMO campaign, the second time that Touch 'n Go eWallet is participating in, will help drive the government incentives to entice new and current users to shop digitally.
Users may pick either cashback or promocode voucher of their choice with every two transactions made – both online and in-store, to be eligible for the reward.
"In these trying times and through such consumer campaigns, our expanding user base provides small traders the opportunity to sustain, if not thrive, especially as consumers move towards online shopping and contactless transactions.
"Touch 'n Go e-allet merchants can also benefit from our promotional initiatives and business communications assets," said Ong.