It took just 11 seconds for entrepreneur and influencer Khairul Aming’s second product, Dendeng Nyet Berapi to sell out upon its restocking. - Pic courtesy from Khairul Aming IG
It took just 11 seconds for entrepreneur and influencer Khairul Aming’s second product, Dendeng Nyet Berapi to sell out upon its restocking. - Pic courtesy from Khairul Aming IG

KUALA LUMPUR: It took just 11 seconds for entrepreneur and influencer Khairul Aming's second product, Dendeng Nyet Berapi to sell out upon its restocking.

Taking to his Instagram story to share the news, Khairul, or his real name, Khairul Amin Kamarulzaman, 32, revealed that the product, restocked just this morning, flew off the shelves in a mere 11 seconds.

"We indeed restocked it at 10 am this morning, but it sold out within 11 seconds."

This came on the heels of his Instagram story reminder the night before, announcing the daily restocking of the new sensation product, except Fridays, at two different slots – 10am and 1pmHe also revealed how his Shopee notifications were visibly "piling up" on his IG story, signalling the flurry of purchases flooding in for the 1pm slot.

While he didn't disclose the exact sales figures this time around, it's evident that sales are robust.

Khairul's latest creation, 'Dendeng Nyet Berapi', continues to capture the hearts of the public.

With a staggering RM1.2 million in sales and 80,000 packages of the product snapped up within minutes during his livestream, it's clear that Khairul's fiery new offering has struck a chord with consumers.