The financial literacy campaign aims to bridge the gap in financial knowledge among young Malaysians. - File pic credit (Vecteezy)
The financial literacy campaign aims to bridge the gap in financial knowledge among young Malaysians. - File pic credit (Vecteezy)

PETALING JAYA: Local digital media company SAYS has launched its financial literacy campaign, 'Make It Make Cents', in a bid to empower and educate the public on essential financial skills.

It will run until May 31, engaging audiences through a variety of informative articles, videos and interactive social media content. 

The campaign will cover three key pillars: making money, saving money and investing money.

It will also showcase exclusive features on everyday Malaysians who have succeeded in entrepreneurship and money management.

A special landing page has been set up for the campaign, where all the content will be housed.

SIMPLIFYING FINANCIAL KNOWLEDGE

Net Worth Calculator: As an additional benefit to the public, they can calculate their net worth with a special tool available on the landing page for free.

Comprehensive Articles: SAYS will publish a series of in-depth articles covering a wide range of topics such as budgeting, income generation and debt management. This provides readers with valuable insights to enhance their financial literacy.

Exclusive Interviews: SAYS will work with experts in the field, entrepreneurs, investors and non-governmental organisations (NGOs) to simplify complicated money issues, so the public can follow the footsteps of people who have already seen success. 

Informative Videos: A series of bite-sized videos will break down complex financial concepts into digestible and entertaining content, making it easy for viewers to understand.

Social Media Content: SAYS will leverage its strong presence across TikTok, Instagram, Facebook, Twitter, WhatsApp, Threads, and Telegram to provide infographics, polls, galleries, and more. Readers are encouraged to follow @saysdotcom.

'Make It Make Cents' project lead Sukhbir Cheema said: "Through our campaign, we hope to present personal finance to our readers in a fun, engaging and informative manner.

"We believe that more Malaysians equipped with personal finance skills will pave the path to an economically robust Malaysia in the future."

The 'Make It Make Cents' financial literacy campaign aligns with SAYS' mission to empower individuals with knowledge that can positively impact their lives.

SAYS invites the public to join the campaign, follow the updates on social media using the hashtag #MakeItMakeCents, and embark on a journey towards financial empowerment.

For more information about 'Make It Make Cents', visit this website.