More than 5,000 people thronged the Persada Johor International Convention Centre on Friday for the first day of Media Prima Bhd’s Anggun Life Festival. (Pix by MOHD AZREN JAMALUDIN)
More than 5,000 people thronged the Persada Johor International Convention Centre on Friday for the first day of Media Prima Bhd’s Anggun Life Festival. (Pix by MOHD AZREN JAMALUDIN)

JOHOR BARU: More than 5,000 people thronged the Persada Johor International Convention Centre on Friday for the first day of Media Prima Bhd’s Anggun Life Festival.

The event, which showcases a staggering array of clothes, beauty essentials, health and lifestyle products, will run for two days.

Media Prima TV Networks chief executive officer Johan Ishak said they are aiming for a 10,000 turnout over the course of the festival.

“We have a variety of offerings for visitors. Shoppers can look forward to more than 100 booths featuring an array of baju raya, cookies, home essentials and other items.

“As for showbiz fans, actor Remy Ishak is also slated to make an appearance to coincide with the novel and movie Pulang, an original production by Media Prima Bhd’s Primeworks Studios,” he said.

Johan said the fun will continue in an even bigger fashion event in September at the Putra World Trade Center in Kuala Lumpur.

Other activities to be held throughout the event include meet-and-greet sessions with Anggun Life ambassadors Amar Baharin and Amyra Rosli, as well as the cast of Drama Sangat – Izzue lslam, Nina lskandar, Saharul Ridzuan and many more.

Local celebrities such as Sherry Ibrahim, Mia Ahmad, Yana Samsuddin, Fadzil Zahari, Zul Huzaimi, Fedtri Yahya, Ameera Zaini, Chef Naem, Mok Cun, Dayah Bakar, Nadya Syahera and Nora Lunia will also be participating in the event.

The Wanita Hari Ini (WHI) programme will hold a live crossover with its hosts Fiza Sabjahan, Hazrena Kassim and Uyaina Arshad, who are also Anggun Life personalities.

On Friday, WHI hosted Permatang Pauh Member of Parliament Nurul Izzah Anwar, where she spoke on the need to further explore the potential of young women, especially in the rural areas.

“If we look at the statistics, most local varsities are dominated by female students and yet after they graduate, their dreams fall by the wayside due to many factors, including having started their families.”

She said that in the government sector, women make up 11 per cent of those in senior positions as many abandon their careers to raise their children.

“This is something the government should look deeply into and provide solutions, such as having daycare centres for their staff,” said Nurul Izzah, who was mobbed by visitors seeking selfies with the politician.

Meanwhile, those seeking to contribute to charity can do so at Anggun Life. The "Baju Baharu Di Hari Raya" corporate social responsibility programme allows people to donate new clothes in special boxes which will later be given out to orphanages in Johor Bahru.