KUALA LUMPUR: Samsung Malaysia Electronics seeks to reaffirm its position as the number one television manufacturer worldwide with the launch of its spectacular new line-up of SUHD TVs.
The Quantum dot display technology that is used marks a new era in high calibre design for a smart user experience.
"In the ever-changing climate, Samsung has always been about providing the ultimate experience in picture quality for our consumers, and that is how we came to create our new line of SUHD TVs. It is for our consumers that we focus our efforts to provide stunning brightness and contrast with the most realistic colour and clarity for every viewing environment," said Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics.
As a trailblazer in both the design and technology of televisions, Samsung has manufactured many of the world's firsts such as being the first to bring the world of FHD 3D imagery to our homes, and reinventing the modern-day viewing experience with the revolutionary curved display. Thus with the new line-up of SUHD TVs, Samsung continues to maintain their position as a leader in the industry by creating the world's first cadmium-free SUHD TV with Quantum dot display.
Since its sneak debut, the range of SUHD TVs has already garnered numerous international media awards and accolades recognising the ingenious behind the technology and design.
Excellent picture quality with quantum dot display
Equipped with the Quantum dot technology, the 2016 SUHD TVs offer the most astounding true-to-life picture quality – providing a completely immersive, cinematic experience in the comfort of your own living room. The Quantum dot display can express 64 times more delicate colour expressions than conventional TVs, giving consumers the ability to properly see various shades of colours a conventional TV cannot showcase.
This year, all Samsung SUHD TVs feature the ability to provide a premium high dynamic range (HDR) experience, with the industry's maximum 1,000 nit HDR for a higher level of contrast between light and dark images. The Ultra Black panel technology reduces reflection that interferes with the TV viewing experience. With that, viewers can enjoy watching TV comfortably in any environment without being interrupted by glare.
360 degree design
Four years after introducing the first Curved TVs to the world, Samsung took on a new challenge; designing the world's first bezel-less Curved TV to provide a more immersive viewing experience. Eliminating even the slightest elements, down to removing the screws, the SUHD TVs are an example of 360-degree design that looks stunning from any angle, allowing the TV to serve as part of a room's interior design.
With no bezel that normally functions as the border, the viewer's attention is focused purely on what matters most – captivating content on the screen and maximising the immersive experience.
Single access and single remote
Samsung has also brought a significant change to its Smart TV service, Smart Hub. The Smart Hub – powered by Tizen OS, allows quick and easy navigation through content by integrating diverse content such as broadcasting programs, internet video services and games, as well as the default menu all on the screen.
The 2016 SUHD TVs also eliminate the need to juggle multiple remote controls. It automatically recognizes the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control.
Samsung's 2016 line of SUHD TVs can be purchased starting June at any Samsung Experience Store and authorised dealerships – prices range from RM 5,999 for a flat 49 inch SUHD TV to RM 99,999 for a curved 88 inch screen.
