PETALING JAYA: To understand brand behaviours and current and future trends, Omnicom Media Group Malaysia recently launched its Tomorrow Now 2014 book at Indulge TVG, 1Utama.
Its chief executive officer Andreas Vogiatzakis said the book contained the latest research findings and gave an insight on consumers and communications.
"The book is a compilation of knowledge through our research and communications intelligence."
Vogiatzakis said the book comprises five areas of research like brand behaviours, milking the Gen-Y parents, driving communications for automobiles, the migration path to high-end digital camera and the traits of beer drinking.
"The book has snapshots of research which target different product categories."
Vogiatzakis added that the book will help the readers to develop an inquisitive mind and helped them think ahead to drive changes.
"This book aims to arouse curiosity and desire among readers to know more," said Omnicom project research director Yong Shel Vei.
"It serves as a springboard for discussion in effort to challenge different perspectives."
To get a free copy of the book, email andreas.vogiatzakis@omnicommediagroup. com. By Seri Nor Nadiah Koris
