Co-organised by Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and the Malaysia Design Council (MRM), the ACSDC 2023 is a first-of-its-kind sedan design challenge open to professional and student designers within Asia.
Co-organised by Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and the Malaysia Design Council (MRM), the ACSDC 2023 is a first-of-its-kind sedan design challenge open to professional and student designers within Asia.

MALAYSIA'S inaugural Asian Compact Sedan Design Challenge 2023 (ACSDC 2023) drew in entries from across seven countries.

The 93 entries in total are from Indonesia, Japan, Philippines, Singapore, Iran, Japan, India and Malaysia.

Co-organised by Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and the Malaysia Design Council (MRM), the ACSDC 2023 is a first-of-its-kind sedan design challenge open to professional and student designers within Asia.

"The number of entries and their countries of origins are encouraging as Perodua's and MRM's presence outside Malaysia is limited," said Perodua president and chief executive officer Datuk Sri Zainal Abidin Ahmad.

"For us (Perodua), this competition gives us insights on what a sedan is as definition and perception of this type of vehicle differ from one country to the next.

"Malaysians see it as a practical vehicle while other countries may see it more of a status symbol, and by having this competition, we can see where we can merge the two ideas into one," said Zainal.

"This competition not only encourages designers to test their talents but also exposes them to different design philosophies from other parts of the world," added MRM's director Husaini Ismail.

Malaysia's Kenny Chan was named champion of the ACSDC 2023 competition's professional category with his "Payung" concept car.

According to the chief of judges Muhamad Zamuren Musa, Kenny's concept car "design proportion showed a dynamic fastback silhouette with strong and stable body character which makes the car well-balanced. The significant of details and other creative elements of style make the car among the best of all participants".

Indonesia's Philip Samuel Tandio is the 1st runner up with his "Out Ride" concept, while Muhammad Izhar Che Shukarno's "Fastback" was named 2nd runner up.

The student category's champion was Malaysia's Bryan Teh Yea Qua from Asia Pacific University (APU) who was crowned for his unique interpretation of a sporty sedan.

Alfred Han Wen Hao from Universiti Malaysia Kelantan (UMK) Malaysia and Muhammad Amin Othman from Universiti Teknologi MARA (UiTM), Malaysia were the 1st and 2nd runner up, respectively.