FORMULA 1 racing team McLaren Racing has launched a 7-page Comic series of NFTs on the energy-efficient Tezos — also an official Technical Partner of the team — during the Singapore and Japanese Grands Prix (Oct 9).
The campaign saw individual NFTs dropped, with each page released daily. The drop began at the Singapore Grand Prix 2022 while the final piece will be dropped at the Japan Grand Prix 2022. 400 editions of each page will be minted on McLaren's Racing Collective website and will be available for US$9.99 (RM45).
The 7-page comic series of NFTs is created by Vietnamese multi-disciplinary designer and specialist in cyberpunk illustration Meine Nguyen. The comic is based on the story of how two McLaren interns set out to carry out a task given to them by CEO Zak Brown to keep an eye on the team's mascot and "Head of Speed" Mr Speedy K Kiwi, who ended up escaping and journeying throughout Asia.
The campaign is part of McLaren Racing's efforts to engage its fans in Asia, which is home to four out of five of the most NFT-curious countries in the world. Central and Southeast Asia alone account for 35 percent of the US$22 billion global NFT industry. It is predicted that NFTs for sports will exceed US$2 billion in transactions this year, which is double the figure of 2021.
Powered by the Tezos blockchain, The McLaren Racing Collective is a platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs). Last year, Tezos joined hands with McLaren Racing for a multi-year technical partnership across Formula 1, IndyCar and esports. For McLaren and Tezos, sustainability through innovation is an important asset of this partnership. Tezos branding is represented across the McLaren Formula 1 team and on the race suits of McLaren F1 drivers.
