Sports eyewear brand Oakley launches Kato today, an eyewear with a radical look that has "game-changing advancements in optical design,"
The Oakley Kato has a purpose-built design with innovative, frameless lens, crafted with an extended wrap and built-in retention to mimic the structural properties of a typical frame. The result is an eyewear that fits close to the contours of the face, creating a mask-like feel.
Paired with Oakley's expertise of optics and clarity of vision, this eyewear removes limitations and provides the wearer with the confidence to be at their best, "unlocking their inner superpower," according to the brand.
But even if you're not an elite athlete depending on eyewear to excel in competitions, the Oakley Kato gives unparallel comfort and an unobtrusive view of the world. The frameless eyewear covers the eyes and surrounding areas, protecting your vision from any glare on a super sunny day.
NEW AGE
Oakley global brand director Caio Amato says the Oakley Kato is a redefinition of aesthetics to usher in a new age of optics for the sports industry.
"This represents more than just the release of a new product, it is a moment to remind ourselves that anything is possible, that superheroes are not just found in comic books, but in real life, and we can all aspire to be better than we ever imagined," he says.
During development, a select group of elite athletes including quarterback Patrick Mahomes, road racing cyclist Mark Cavendish, BMX athlete Nigel Sylvester, and race car driver Joseph Newgarden, were equipped with a prototype, testing the durability and performance attributes.
Their feedback led to the final design, which features an adjustable rake system and multiple nose pads to enable a customised, seamless fit.
The strong O Matter stems provide durability, and Unobtainium earsocks are molded over the stems to deliver comfort with no-slip grip.
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