With its cool baseball caps and coveted baseball jerseys, MLB brand, licensed by Major League Baseball games, has opened its first local store in IOI City Mall, earlier this month.
The fashion brand, belonging to F&F Group, started its first MLB brand store in Korea in 1997.
The brand merges fashion and culture with and has grown to be a leading premium lifestyle fashion brand with over 650 stores across Asia, including in Hong Kong, Macau, Taiwan, China and Vietnam.
In Malaysia, the brand is distributed by the Valiram Group, that also distributes brands like Victoria's Secret, Bath & Body Works and Michael Kors.
It offers a comprehensive product line-up, consisting of apparel, headwear, footwear and accessories for men and women. The collections are inspired by the logos of famous baseball teams and combine utility and fashion.
Its current endorsers are Giselle, Karina, Ningning and Winter - the four members of K-Pop girl group, Aespa.
The brand says the group is a perfect fit for MLB brand. "They epitomise the new generation of distinctive style, luxury and sass,"
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