The year 2022 marks 10 years since H&M unveiled its very first flagship store in Malaysia located at Lot 10, Kuala Lumpur on September 22, 2012. The brand now boasts a total of 41 stores nationwide.
Anchored around an anniversary celebration theme of "We're A 10", H&M Malaysia lined up a series of exciting activities and treats for Malaysians as a gesture of appreciation to all its local fans.
In celebration of this milestone, H&M Malaysia brought together local creatives to showcase Malaysian artists and craftsmen. These collaborations aimed to democratise local artistry and use the brand's reach to spread the word to a wider audience.
Selected stores in Kuala Lumpur, Melaka, Johor, Penang, and Sarawak received an injection of unique art installations.
Tuftme, Kuala Lumpur-based authority on the art of tufting, took over the main display window of the stores by setting up a tufting installation. Presenting a striking mix of colours set in multi-level dimensions, the installation symbolised a sense of wonder and unlimited imagination inspired by how H&M constantly stimulates the freedom of style and creativity with accessible fashion.
A special art installation, featuring colours of the Malaysian flag, by local multidisciplinary artist Stellar Studio was erected at the entrance of the H&M flagship store at Lot 10 where the brand set it roots in Malaysia.
Additionally, illustrator bungadanbintang (Seremban-based Kirin Sharom) came up with three exclusive 10th anniversary graphics for the brand that can be printed on any garments and totebags. Through her signature, quirky drawings, Kirin showcased the many facets of Malaysia: food, flora and fauna, and culture.
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