Atome, the 'buy now pay later' platform has tapped K-pop music group Astro to become its new global ambassadors.
To kick off their new role as the face of Atome, the six-member group will be leading Atome's holiday campaign called 'OwnTheExtraordinary' which will run until the year end.
Astro, which comprises members MJ, JinJin, Cha Eun-Woo, Moon Bin, Rocky and Yoon San-Ha is popular for songs like All Night and After Midnight.
According to the press statement, the regional campaign will feature a series of online and offline interactive challenges, activities and promotions all throughout.
The campaign will allow shoppers to participate in interactive activities and get access to exclusive deals and rewards from Atome's participating brands such as L'Occitane, Hush Puppies, Garmin, Switch, Melissa Shoes, Xixili and more.
Shoppers can download Atome app to participate in the in-app social media activities.
