KUALA LUMPUR: Lazada Malaysia said it has achived another record-breaking performance during its 12.12 Grand Year-End Sale, which exceeds its previous year's whole-day sales in just under 12 hours.
The company said shoppers purchased nearly 100 percent more from Toys & Games, Sports & Outdoors, and Mobiles & Tablets categories than last year, as they got ready for the season of giving and their New Year's resolutions.
"In these tough economic times, we aimed to give back to our local community of shoppers, brands, and sellers through the recent 12.12 sale. We are glad to have helped shoppers save and stretch their Ringgit, while enabling our merchants to bounce back via the digital economy's continuous uptrend in growth," said Lazada Malaysia's chief executive officer, Leo Chow.
"Toys & Games and Mobiles & Tablets were among the three highest-growing categories during this Lazada 12.12. This is likely due to Malaysians conducting their gift shopping for friends and loved ones online," he said.
"Meanwhile, the strong performance of Sports & Outdoors category also indicates that consumers' mindset has shifted to become more health-conscious as the New Year approaches, and people begin to reflect on their goals and overall well-being," he added.
The year-end sale is also an indicator of a successful digital migration for businesses in Malaysia.
Nearly 80 percent more local LazMall brands and SME sellers participated in Lazada Malaysia's 12.12 this year, whereas the number of local merchants, for both brands and sellers, that generated online sales also increased by over 80 percent year-on-year.
"The surge in both number of participating local merchants as well as selling local merchants on Lazada 12.12 this year are very encouraging and inspiring. It shows that not only are more brands and sellers coming onboard our e-commerce platform, but also that businesses have been better leveraging our e-commerce solutions to achieve sales online, such as via our Sponsored Search and Sponsored Affiliate tools," said Chow.
The top-performing local sellers using the Sponsored Search tool during Lazada Malaysia's 12.12 sale saw up to RM1,000 return on investment (ROI) for every RM1 spent, while the Sponsored Affiliate function directly contributed to 100 percent of the sales for over 600 sellers.
Among other tools offered within Lazada's slew of e-commerce solutions during the recent 12.12 includes livestreaming and the in-app LazGames – its two pioneering Shoppertainment features. The two-hour 12.12 CDO livestream show recorded about 2 million views nationwide. LazGames kept shoppers engaged too, as Malaysians collected over 7 million coins in the week leading up to 12.12, with over 2 million coins exchanged for rewards during Dec 12 itself.
"The success of Lazada 12.12 Grand-Year End Sale in Malaysia is attributed to the increasingly digital local population, where online shopping has become a pervasive cultural phenomenon that's entrenched in the daily lifestyle of the country's new normal. We are grateful for the ever-growing trust and support from our Malaysian shoppers that made our 12.12 a stunning success," said Leo.
The growing trust among Malaysian consumers towards e-commerce is further evidenced by a 40 percent year-on-year average increase in the value of top-ups in their Lazada Wallet. This trust was also reflected on Lazada's digital-giving platform, LazadaForGood, which garnered over RM30,000 worth of donations for participating NGO partners within just a week.
