KUALA LUMPUR: Malaysian public relations (PR) agency Perspective Strategies has taken home three gold awards at the 12th Public Relations Global Network (PRGN) Global Best Practice Awards in San Francisco.
The awards are in the categories of Agency Marketing/Self Promotion, Events and Communication to Gen-Z.
It also bagged one silver award in the Pro Bono Work category and one bronze award in the Sustainability category.
The global awards ceremony was in conjunction with the Public Relations Global Network Fall Conference 2023.
Partner and executive director at Perspective Strategies, Tan May Lee said it was pleased and honoured to have received the recognition for its work across multiple disciplines, reflected in the various awards that they took home.
"This is a testament to the strength that our team's diversity brings and the shared passion for crafting stories in purposeful ways," she said.
For the Gold Award in the Communication to Gen-Z category, the "Shaping Industry-ready Graduates" campaign designed for Petronas Lubricants International leveraged various speakers to speak to students from various private and public universities.
For the Agency Promotion/Self Marketing category, Perspective Strategies showcased its pathway from being good to great by rolling out its refresh, reinvent and reimagine drive to tell its purpose-driven narrative.
The final Gold Award in the Events category stands as evidence of the extensive media outreach work carried out for Maggi Malaysia which is the campaign commemorates the brand's remarkable over 50-year journey in Malaysia since 1971.
President of the Public Relations Global Network (PRGN) Andy See said this year saw the highest number of submissions by public relations agencies across the globe, with a grand total of 154 submissions by 36 firms.
PRGN is one of the largest networks of independent agencies in the world, present in over 56 market centres in Africa, Asia Pacific, Europe, South America and North America.
