KUALA LUMPUR: National broadcaster, Radio Televisyen Malaysia (RTM) took home the PRCA Malaysia Leadership Award 2022 at the Malaysia Public Relations Awards (MPRA) 2023, on Friday.
Its director-general Datuk Suhaimi Sulaiman said the award was for the broadcaster's significant contribution to the nation's media landscape and outstanding achievements since 1946.
Suhaimi attributed the win to the collective efforts of everyone in RTM, from journalists, publishers, and others.
"The success today reflects their hard work and has been ultimately acknowledged by external organisations," he said during the event last night.
He also emphasised the interconnectedness of journalism and public relations.
"In successfully conveying a message, the method of delivery is crucial to ensure that the audience comprehends the message's objective.
"This is where journalism and public relations mutually benefit each other, particularly in enhancing communication and conveying messages to the public," he said.
In its 15th edition, the MPRA 2023 celebrated the remarkable efforts of organisations, public relations consultants, and in-house practitioners across private and public sectors, universities, and individuals.
Organised by the Public Relations and Communications Association of Malaysia (PRCA Malaysia), the prestigious event recognised 57 winners across 30 categories.
PRCA Malaysia president Prof Mohd Said Bani CM Din commended RTM for consistently providing reliable information and adapting to evolving public tastes.
"This commitment to relevance and excellence has enabled RTM to retain its prominence as a trusted medium for disseminating national information.
"PRCA Malaysia is proud to present this prestigious award to RTM."
Chief Judge and Honourary Secretary of PRCA Malaysia Stefanie Braukmann noted the outstanding quality of entries this year.
"The judges faced tough decisions, with scores ranging from the high seventies to eighties, and one remarkable entry achieving a near-perfect score of 91."
She also highlighted the continuous evolution of the MPRA Awards to stay relevant, mirroring the dynamic roles, perceptions, and methodologies in communications.
She added: "The awards reflect the shifting consumption habits and expectations of diverse audiences."
At the event, bzBee Consult Sdn Bhd was awarded the Campaign of the Year Award, the Agency category for their campaign titled "Rainforest World Music Festival – The 'Comeback Stronger' brand story.
The Campaign of the Year for in-house practitioners was awarded to University Malaya Medical Centre's campaign titled "Listen to silence – it has so much to say".
Meanwhile, Monsters Among Us (MAU), president and founder Firzana Redzuan also bagged an award.
The youth-led organisation dedicated to combating child sexual abuse through advocacy and community involvement was a winner of PRCA Malaysia 'Making A Difference': Community Award.
