KUALA LUMPUR: Maxis Business held its popular Spark Engage event on March 13, which provided a platform to discuss challenges and share insights on the digital economy.
The fourth edition of this forum continued to drive conversations on digital transformation to help local businesses gain advantage in an accelerating yet uncertain digital landscape.
Spark Engage 2023 served as a valuable opportunity for businesses to learn from industry experts and network and collaborate with peers.
The exclusive forum attracted a diverse range of prominent business leaders comprising chief Information Technology (IT) officers, directors and heads of IT departments representing small and medium-sized enterprises (SMEs), large corporations and government organisations.
The panel session featured Maxis' head of corporate and SME segment Kevin Lee, Palo Alto Security's Asia Pacific field chief security officer Ian Lim and Holiday Tours' vice president of operations Lawrence Annies.
Themed "The Winning Formula to Build an Uncertainty Advantage", the panellists discussed key components needed to achieve such an advantage, including accelerating tech adoption, automating manual tasks, securing digital assets and partnering with the right IT solutions provider.
"Digital transformation is a continuous journey and there is always something new to discover in this tech-driven environment.
"This is why Maxis Business' Spark series has grown into an important platform that provides an opportunity for businesses of any size. They can deep dive into important issues that can be addressed collectively, discuss solutions and benefit from insightful knowledge and experiences," said Lee.
Spark Engage 2023 also featured a special guest, 13-time Grand Prix winner David
Coulthard, who shared his insights with renowned F1 journalist and author Lee McKenzie on how technology has transformed the world of F1 racing.
Coulthard emphasised the importance of trust, teamwork and passion in using real-time data to ensure precision and optimum results, as well as best practices that can be applied to any business.
Maxis Business recognises that teamwork and strong partnerships are key to successful digital transformation, hence it is committed to being a reliable partner for its customers.
It understands the unique challenges that businesses face and provides the right solutions, network and expertise to help them to 'Always Be Ahead' in a changing world. In fact, Maxis Business has a proven track record of helping organisations adopt and benefit from technology.
Those looking to accelerate their digital journey can learn more about Maxis Business on its website.
