KUALA LUMPUR: Knight Frank Malaysia Sdn Bhd and St George, a member of the Berkeley Group, officially launched The Imperial, a 30-storey signature building at the heart of Chelsea Creek, expansive canal-side development in one of London's most exclusive neighbourhoods.
The Imperial's 157 homes comprise one, two and three-bedroom apartments and four duplex penthouses in a unique waterside setting in prime central London.
Knight Frank Malaysia associate director, international residential project marketing Dominic Heaton-Watson said as working from home and significant investment into interior layouts becomes the 'new norm', bright, open-plan and spacious living areas at The Imperial will provide residents with the comfort and flexibility needed in today's modern living environment.
"Knight Frank Malaysia is delighted to unveil such an enticing London residential development to investors in Malaysia. The Imperial has a long list of fundamental investment characteristics for clients to be strategic about their purchase," he said.
Starting prices for The Imperial begin at £825,000.
This launch marks the latest phase of the development designed by architects Squire and Partners, who were inspired by Amsterdam and Copenhagen, to create European style of waterside living.
St George City managing director Marcus Blake said The Imperial's launch is a significant milestone for Chelsea Creek, which has become an established residential destination on the River Thames and close to some of London's most iconic landmarks.
"This enviable riverside location with the exquisite local gastro delights and boutiques of Chelsea, make it an incredibly attractive prospect for those looking to enjoy luxury high-rise living in prime Central London.
"With luxury wellness amenities that give residents a five-star living experience as part of a sociable waterside community, the development has been meticulously designed to meet every need and provides ample opportunity for socialising and relaxation," he said in a statement today.
Scheduled to be completed in the second quarter (Q2) of 2023, The Imperial will be one of the tallest residential towers in Chelsea, designed to offer the best modern high-rise living experience.
Created for the modern London lifestyle, The Imperial's residents will have dedicated five-star amenities available to them. This includes the luxury wellness facilities located at Compass House, which has a spa, swimming pool, rain shower, Scandinavian-style sauna, steam room, treatment room and a fully equipped gymnasium.
Additionally, a 24-hour concierge, residents' lounge suitable for work, a deluxe cinema room, landscaped park, underground parking and a dockside plaza complete what is already a peaceful retreat in the heart of London.
"We expect prime London markets to outperform prime regional and mainstream UK markets over the next 5 years. Given that prices in prime central London have corrected by more than any other UK market over the last five years, we anticipate this to support growth in the medium term, boosted by the lifting of international travel restrictions and quarantine measures," Heaton-Watson said.
He said the tomentum and improving sentiment in the UK housing market since the 'lockdown lift-off' continued to build in the third quarter (Q3) of this year.
Mortgage approvals for house purchases increased from 88,500 in August to 91,500 in September – the highest figure in three years – and Knight Frank now forecast prices in Prime Central London and Prime Outer London to increase by 4 per cent and 5 per cent respectively in 2021 as the market strengthens.
