Filipino content creator Dongz Apatan, renowned for his mukbang videos on Facebook where he interacted with his 457,000 followers as "Dongz Four," has tragically died recently. - Screenshot from social media
Filipino content creator Dongz Apatan, renowned for his mukbang videos on Facebook where he interacted with his 457,000 followers as "Dongz Four," has tragically died recently. - Screenshot from social media

KUALA LUMPUR: Filipino content creator Dongz Apatan, renowned for his mukbang videos on Facebook where he interacted with his 457,000 followers as "Dongz Four," has tragically died recently.

Mukbang, a term blending Korean for "eating" and "broadcast," features creators consuming large amounts of food while engaging viewers.

Apatan, whose real name is Manoy Apatan, gained popularity for showcasing local dishes in his engaging videos.

On June 13, the 38-year-old posted a video enjoying fried chicken and rice, but the following day his sister Leah Apatan announced his sudden death.

He suffered a cardiac arrest around 3pm, diagnosed with a hemorrhagic stroke caused by brain blood clots.

Responding to criticisms about his eating habits, she clarified that her brother did not typically finish the large portions seen in his videos, adding that mukbang was entertainment rather than a reflection of his daily diet.

A local daily in the Philippines reported that a cardiologist, Tony Leachon, attributed Apatan's death to the effects of consistently consuming salty food and meat, leading to hypertension and brain blood vessel ruptures.

Apatan's passing has deeply saddened his fans and has sparked discussions about the health risks associated with extreme eating practices popularised on platforms like Facebook.