The Queen made an appearance at the 18th Piala Seri Endon event held at the Kuala Lumpur Convention Centre (KLCC). - File pic credit (NIVEA)
The Queen made an appearance at the 18th Piala Seri Endon event held at the Kuala Lumpur Convention Centre (KLCC). - File pic credit (NIVEA)

KUALA LUMPUR: NIVEA, one of the leading skincare brands in Malaysia, received the honour of having Yang di-Pertuan Agong Al-Sultan Abdullah Ri'ayatuddin Billah Shah and Raja Permaisuri Agong Tunku Azizah Aminah Maimunah Iskandariah grace the NIVEA booth at the 18th Piala Seri Endon 2023 Annual Batik Design Competition. 

At the event, NIVEA had the privilege to present Tunku Azizah, the Queen, with its latest breakthrough innovation with dual benefits the new NIVEA LUMINOUS630 Anti-Age & Spot Serum.

The much-loved Raja Permaisuri Agong has been known as a user of the NIVEA brand since young. 

Country manager for Beiersdorf Malaysia and Singapore Ng Hock Guan said: "It has been an honour to share the journey of NIVEA LUMINOUS630 with Her Majesty for the third year. This is a remarkable moment for NIVEA to be able to showcase our latest innovative product and the efficacy of NIVEA LUMINOUS630 Anti-Age & Spot Serum which addresses two major skin concerns age spots and wrinkles, in one bottle of serum." 

NIVEA returns this year as the official skincare partner for the event and to continue supporting Yayasan Budi Penyayang Malaysia in preserving one of the oldest forms of Malaysian heritage providing a platform to further uplift the art of Batik.

"The core purpose of Beiersdorf is to care beyond skin. We are always on the lookout for opportunities to work together and unite our strengths with partners to also nurture what's important to people's lives. Therefore, we are delighted to continue our support for Piala Seri Endon whose mission is to nurture and care for the legacy of Malaysia's batik heritage," said Guan. 

Accompanied by Yayasan Budi Penyayang Malaysia chief executive officer Datuk Leela Mohd Ali, the Raja Permaisuri Agong was presented with the new NIVEA LUMINOUS630 Anti-Age & Spot Serum.

The serum contains the world's breakthrough anti-spot solution to reduce accumulated age spots in two weeks, combined with a powerful anti-age formula to densify skin and fill deep wrinkles in seven days*. The result of this serum is not just lab-tested, but also has been validated through Malaysian real-user testimonials. 

During the presentation to Tunku Azizah,  NIVEA showcased authentic feedback and results from users who were genuinely delighted with the outcomes. In the usage of two weeks, users reported at least a 90 per cent reduction in age spots with a 95 per cent increase in skin luminosity**. Furthermore, within seven days, it demonstrated an impressive 82 per cent reduction in the appearance of deep wrinkles**.

In line with NIVEA's unwavering commitment to skincare, NIVEA introduced two new serums to the LUMINOUS630 range, which are the NIVEA LUMINOUS630 2-in-1 Anti-Age & Spot Serum and the NIVEA LUMINOUS630 Post-Acne Marks Serum. 

The NIVEA LUMINOUS630 Advanced Spot Serum is powered by the patented LUMINOUS630 and has proven to be 10X more effective*** than renowned brightening ingredients to reduce deep-rooted dark spots in two weeks without harming skin****.   

The NIVEA LUMINOUS630 Anti-Age & Spot Serum combines the patented LUMINOUS630 with a powerful anti-ageing formula to reduce stubborn age spots and fill deep wrinkles in just seven days without harming the skin*.

The NIVEA LUMINOUS630 Post Acne Marks Serum is a triple-action skincare solution enriched with patented LUMINOUS630, Salicylic Acid and Green Tea Extract, to effectively reduce post-acne marks, tighten pores and mattify the skin for an oil-control effect.

Each serum is tailored to specific skincare needs to reduce all types of dark spots. 

Those interested in trying the serum can visit any Watsons outlet to purchase it. Or, find more information about NIVEA products on its website.

*Tested on 39 volunteers by Spincontrol Asia with Institut Dr. Schrader Haulphysiologie from February to March 2022

**Based on skin results of Malaysia women in 2023

***Compared to 4-Butylresorcinol

****Based on self-grading by 43 volunteers from February to March 2022