CONTRARY to popular belief, a successful influencer is not determined by the number of his followers.
An influencer is someone who uses his voice to share thoughts and opinions, influencing others along the way.
Anyone can be an influencer, whether he has 200 followers or 20,000 followers. With a little know-how, anyone can make money being an influencer.
An influencer marketing platform known as Partipost is changing the industry by lowering the barrier of entry for everyday people to work with brands.
How it works is brands list campaigns on Partipost's app. Then, budding influencers can browse through these campaigns and work with brands they love.
Any person with a passion for content creation can earn side income with Partipost, as the platform does not impose rules such as app subscription fees, exclusive contracts or professional camera set-up.
Besides helping aspiring influencers get their feet wet, Partipost also makes it easy for brands to connect with all levels of influencers, to achieve their marketing goals from the top to the bottom funnel.
The power of nano influencers can be seen in SSF Home's Hari Raya campaign, where over 1,000 nano influencers reshared a specific SSF Instagram video on their personal Instagram Stories.
Partipost's ability to run influencer marketing campaigns at a scale helped SSF achieve its two core objectives — increase brand and product awareness and achieve the highest reach possible.
As a result, the campaign gained more than 200,000 engagements with an average engagement rate of over 9 per cent.
One of the biggest takeaways from the SSF Hari Raya campaign was the strategic use of nano and micro-influencers to drive awareness and maximise the brand's visual value, as well as the launch of the campaign at an advantageous time.
This shows that nano influencers are capable of driving high engagement and hitting brands' marketing objectives when they gather as an army, making them just as efficient as mega influencers.
Brands that are seeking authentic engagement can work closely with influencers via Partipost to maximise their marketing strategy.
The platform currently operates in Singapore, Taiwan, Indonesia, the Philippines and Malaysia.
Partipost's ability to run influencer marketing campaigns at a scale and with speed has brands coming back for more. This has led to the platform receiving an investment of over US$7 million (RM31,745,000), which will enable it to expand across Asia starting with Hong Kong, Thailand and Vietnam.
According to Marketing Interactive, Partipost's chief executive officer and founder Jonathan Eg said that they were able to complete this fundraising round despite the macroeconomic challenges.
"A lot of the credit has to go not only to our investors but also our team members across the region for their dedication, perseverance, and belief in the future of Partipost.
"We want to be a platform for all brands to use and all influencers to use, and we are definitely getting closer to that vision," he said.
To find out more about Partipost and what they do, visit their website. Those interested to earn additional income from Partipost may download the app via Google Play or the App Store to get started.
