Several former internationals have grown tired of hearing the same old narrative, that the future of Malaysian badminton lies in the hands of younger players.
It's not that they do not have faith in the players, but instead they have long lost hope in the people who manage them.
BAM have been pointing to the fact that their young squads have done well at the recent Sudirman Cup in Vantaa, Finland, as well as the Thomas and Uber Cup Finals in Aarhus, Denmark. But for how long more?
Other top countries like Indonesia, China, Denmark and Japan have also invested in youth, yet it is Malaysia who continue to wait in vain for major titles.
Ong Ewe Hock, a three-time Thomas Cup silver medallist, said yesterday: "I don't know what to say anymore. I have been commenting (on this) for the past 10 years, but nothing seems to change.
"Every time we failed to win, we talked about post-mortem, and then what happened? Nothing changes.
"The same old people who have been sitting up there since my playing days are still there.
"We talk about youth, about fresh blood, but why isn't the management held accountable for our failures to land these elusive titles?
"To me, it's simple. Set your targets and try to achieve them. Fail once, conduct a post-mortem and come up with a solution within a workable time frame.
"Fail again, resign and make way for others," said the 49-year-old who doesn't mince his words.
On paper, Malaysia had the youngest squad compared to the four Thomas Cup semi-finalists (Indonesia, China, Japan and Denmark) in Aarhus, with an average age of 23.
The players achieved the quarter-final target set by BAM, before losing 3-1 to eventual winners Indonesia, who fielded a team with an average age of 26 in the final against China on Sunday.
The last time Indonesia won the Thomas Cup title was back in 2002 in Guangzhou, China.
Another former international, Datuk James Selvaraj, said more thorough homework needs to be done if Malaysia were to be a badminton powerhouse again.
"We cannot keep saying we have a young team, because other countries are also exposing their younger players.
"We also cannot say that we are tired from playing too many matches, because other players are also playing as much, if not more.
"It boils down to the training programme.
"Yes, our young players did well in the Thomas Cup, but have our coaches taken note of how their weaknesses were exposed by other players?
"We need to spend more time and work harder on improving these weaknesses, but at the same time continue to get our strengths up even higher.
"Team events are also very different from individual championships.
"Do our players have the mental strength to last when they are no longer fighting for their teammates?
"The real test starts now, when they start playing in back-to-back tournaments until the end of the year.
"Can they last or will they run out of steam? This is where the coaches play a very crucial role," added James.
Malaysia last won the Thomas Cup on home soil 29 years ago, and have reached the final four times since then, in 1994, 1998, 2002 and 2014.
BAM have since come up with the Project 24 blueprint, with the target of winning Olympic gold in 2024 in Paris, but have also set other goals such as winning the Thomas Cup title before that.
This means Malaysia must win the world men's title next year in Bangkok or in 2024 in China.
Malaysian fans, in general, continue to stand by the national players, but it is clear that patience is wearing thin among several quarters.
Indonesia waited close to two decades to win their 14th Thomas Cup crown.
Fans here hope Malaysia don't have to wait for more than 30 years to win theirs.
