KUALA LUMPUR: Club Med, renowned for its premium all-inclusive vacations, reported strong financial performance last year not only in the Malaysian market but also across Asia and globally.
The resilience of Club Med Malaysia's business stood out, surpassing pre-pandemic levels.
The market experienced a remarkable rebound, exceeding 2019 performance by 40 per cent, with a 41 per cent increase in clients, it said in a statement.
Olivier Monceau, general manager of Club Med Singapore and Malaysia, expressed delight at the outstanding achievements in 2023.
He emphasised how the dedication to delivering extraordinary experiences resonated with Malaysian travelers, particularly in the family and active individuals segment.
Monceau highlighted Club Med's global upscale strategy, solidifying its position as the leading snow holiday provider in Hokkaido, Japan, with four resorts, offering Malaysian travelers a seamless, hassle-free winter experience.
The success of snow holidays in 2023 validated Club Med's strategy and revealed encouraging potential for the snow holiday business.
Monceau also underscored the resilience and potential of the Malaysian tourism market.
Looking ahead, Monceau pointed to record-breaking bookings for the first half of 2024, indicating continued success.
In the East and South Asia, and Pacific (ESAP) regions, Club Med reached new heights, driven by high demand for its premium all-inclusive resorts. The region saw a doubling of business volume, up 102 per cent year-over-year and 6.0 per cent over 2019.
The company noted a significant uptick in guest numbers, with a 43 per cent increase compared to 2022, reaching pre-pandemic levels. This surge was partly attributed to the phenomenon of revenge travel and strong domestic travel momentum in Japan and Malaysia.
Club Med's mountain business also thrived, up 44 per cent compared to pre-pandemic levels, bolstered by the opening of Club Med Kiroro Peak in Hokkaido, Japan, in December 2022.
