Endeavour Malaysia managing director Adlin Yusman said MYStartup would be vital in supporting its mission to drive economic growth by identifying, mentoring, and accelerating high-impact entrepreneurs.
Endeavour Malaysia managing director Adlin Yusman said MYStartup would be vital in supporting its mission to drive economic growth by identifying, mentoring, and accelerating high-impact entrepreneurs.

KUALA LUMPUR: Endeavor Malaysia, a non-profit organisation (NGO) supporting entrepreneurs and founders in Malaysia has named MYStartup, powered by Cradle as its patron for the year 2024.

The NGO's managing director Adlin Yusman said MYStartup would be vital in supporting its mission to drive economic growth by identifying, mentoring, and accelerating high-impact entrepreneurs.

He said Endeavor Malaysia aspires to further multiply and strengthen its impact on Malaysia's startup ecosystem with MYStartup's extensive network, resources, and expertise.

"A patron is more than just a supporter; they are instrumental in driving our mission forward by providing strategic guidance, invaluable networking opportunities, and access to wider resources.

"In the past, Endeavor Malaysia has achieved remarkable milestones, including actively supporting 95 companies, collectively generating billions in revenues and over 20,000 in jobs since selection.

"With MYStartup on board, we are confident that we will continue to drive positive change and unlock new opportunities for Malaysia's High-Impact entrepreneurs," he said in a statement on Tuesday.

Adlin said through this collaboration, MYStartup entrepreneurs would gain access to a myriad of opportunities designed to fuel their growth and success.

These include curated group mentoring sessions, exclusive access to Endeavor's signature events, industry tours at Endeavor Entrepreneurs' HQs, networking opportunities with Endeavor Mentors, invitations to Founders' roundtable sessions, and attendance at the prestigious annual year-end gathering, the Endeavor Malaysia Awards.

Meanwhile, Cradle Group chief executive officer Norman Vanhaecke said they offer comprehensive support, including grants, capacity-building programmes, market access, investor matching, and more.

"Through our collaboration with Endeavor Malaysia, we strive to motivate startups to scale their businesses, learn from global experts and drive Malaysia's growth forward.

"With the ambition to elevate Malaysia into a top 20 global startup ecosystem by 2030, Cradle collaborates with various partners to foster a vibrant startup environment, targeting 5,000 startups by 2025."

The collaboration between Endeavor Malaysia and MYStartup will kick off with the Scaleup Programme Cohort 5, an initiative designed to accelerate the growth of high-potential startups in Malaysia.

Registration for the Scaleup Programme Cohort 5 is scheduled in April, allowing entrepreneurs to access local mentorship, networking, and resources to scale their ventures to new heights.