KUALA KRAI: While most traders are raising their prices citing the increased cost of raw materials, former chef Ghazali Osman, 50, is still selling doughnuts at just 10 sen each – the same price as when he first started six years ago.
Ghazali said he started selling the sweet snacks in 2018 when he had to quit working at a hotel in Kuala Lumpur to accompany his wife, Roshamidah Che Ibrahim, 44, back to her village to care for his ailing in-laws.
"When I went to the village, I had no experience working in a village or how to tap rubber at that time," he said when met by Bernama at Kampung Chuchuh Puteri here today (December 13).
Ghazali said that having to fend for his family, he knew he had to use his years of experience working in the bakery and pastry section of the hotel (30 years) and boldly decided to sell the doughnuts for just 10 sen apiece.
He said he decided to sell the doughnuts at 10 sen apiece after being challenged by an acquaintance and he never expected the sweet snacks to get such a good response.
He admitted that he is still able to make a profit, though not much, and unsurprisingly the doughnuts are now in high demand, especially from school hostels and canteens.
"Now, I can make 1,000 doughnuts a day and demand is higher during school holidays and festive seasons because many customers make bookings for their celebrations.
"Although the cost of raw materials is high, I can still afford to sell them at 10 sen each and I will continue to do so because everyone knows that's the price I've set," he said.
To supplement his income, he also sells 18 other types of frozen 'kuih' and can earn RM2,800 a month, depending on the season. — Bernama
