KUALA LUMPUR: Superbrands recently held its Tribute Event for 2023, recognising 40 local brands, far exceeding last year's 27 recipients.
The annual tribute event is held to honour and recognise many of Malaysia's strongest brands.
During the event, the 15th edition of the Superbrands book, which includes a two-page profile of each of the Superbrands, was also unveiled.
Superbrands Malaysia director Mike English said this year, an unprecedented number of local brands made it to the Superbrands list with new entrants in the market, in addition to internationally recognised brands.
"Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value. This event is a true celebration of many of the country's highest profile brands."
The event was officiated by Public Relations and Communications Association Malaysia president Professor Mohd Said Bani C.M. Din.
"I'm confident that each of us present is aware that brands do not just give your organisation an identity, they also make your business memorable, encourages consumers to opt for your products and services, supports your marketing and advertising as well as bring your employees pride, among others.
"Superbrands has identified and is giving recognition to many of you through its annual awards ceremonies.
"While we work hard to build our brands in order to get the most return from them, we must not lose sight that products and services are deliverables that bring the brand to life, to provide emotional connection and proof that the brand is true to its word," said Prof Mohd Said Bani.
After filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands.
More than 1,400 leading brands in Malaysia were scored by the Superbrands Council members and through an online poll.
The highest scoring brands were chosen as Superbrands and only the brands that achieved the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.
English said getting into the Superbrands list is a prestigious accolade .
"The brands have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll."
Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand's story is also featured in the Superbrands website.
The Superbrands organisation was set up in London in 1994 where it published the first Superbrands book.
Since then it has expanded its operations to 93 countries worldwide. To date over 40,000 individual brands have been featured in its books worldwide.
For further information on Superbrands, visit www.superbrands.com
