THE Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) said that the Buy Malaysia Campaign (BMC) is a way to help local entrepreneurs, particularly small and medium enterprises (SME).
The campaign was first introduced in 1984 as Kempen Beli Barangan Buatan Malaysia (KBBBM). Due to the global financial crisis in 2009, the Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan (KPDNKK) relaunched and rebranded the campaign as Kempen Beli Barangan Malaysia (KBBM), or Buy Malaysia Campaign.
The government's decision to empower and implement BMC is timely and crucial in mitigating current economic pressures and problems by promoting domestic consumption.
BMC's main objective is to boost domestic economic growth. At the same time, the campaign aims to encourage Malaysians to buy local, which will help increase job opportunities in the county.
Aside from that, BMC's selection of various local items helps generate public interest in local products.
BMC was also created to raise public awareness that Malaysian-made products and services are on par with imported goods from other countries.
In addition, BMC helps local businesses market their products and services to attract more clients and enhance sales.
The implementation of BMC generated RM2.87 billion in sales in 2019, with 279,000 stock keeping units (SKU) in the retail sector and RM6.84 million in sales from the online marketplace site.
In 2020, BMC was a major success, with sales of RM3.3 billion and total SKUs topping 326,000, while online portal marketplace sales totaled RM145 million.
The BMC implementation in 2021 includes aid and incentives to help small and medium businesses to bring their products to the retail sector, including hypermarkets, supermarkets/superstores, convenience stores and gas stations.
Hypermarkets such as Aeon Big, Lotus's (Tesco), Giant and Econsave, supermarkets such as Hero, The Store and Bataras, convenience stores such as 99speedmart, KK Mart and Eco Shop, and petrol stations such as Petronas' Kedai Mesra and Shell's Kedai Shell Select are all part of the scheme.
The BMC programme also includes a penetration incentive, sale promotion and online marketing via Shopee, Lazada and PG Mall.
KPDNHEP also provides media plans, promotions and advertising for companies including Astro Group, Media Prima, Sinar Harian, Luxury Media Sdn Bhd (Boom Gate) and Rimbun Hybrid TV Broadcast Sdn Bhd using traditional and digital media, like the KLIA TV Screen.
Additionally, for this campaign, an exclusive relationship with Les' Copaque Production Sdn Berhad in the animated series "Upin & Ipin" was struck as an initiative to ensure BMC's success rate grows.
