HOKA has launched a new global brand platform called Fly Human Fly.

As the brand's most extensive globally integrated marketing campaign to date, Hoka will extend an invitation to runners in Malaysia of all abilities to experience a place of joy, optimism, and limitless possibilities.

"The global campaign is an invitation for everyone, everywhere to experience Hoka and fly into a world of new possibilities," says Hoka vice president of global brand marketing, Norma Delaney.

In Malaysia, local multi-talented and deaf artist, Edward Wong, has been handpicked to be part of the "Humans of Hoka" initiative to shed light on his personal journey and challenges faced.

Hoka has launched a new global brand platform called Fly Human Fly.
Hoka has launched a new global brand platform called Fly Human Fly.

Timed to the launch of Fly Human Fly, Hoka is also introducing its Mach 5, the next iteration of its iconic Mach franchise, which is a race-ready, performance-driven running shoe offering a good balance between speed and comfort.

Hoka is also introducing a re-imagined version of its hardest working shoe, Bondi 8. This ultra-cushioned shoe has been re-designed with softer, lighter foams and brand-new extended heel geometry. Thanks to its billowed effect at the rear crash pad, it provides runners with an incredibly soft and balanced ride, from heel-strike to forefoot transition.

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