THE "Menstrual Hygiene is a Woman's Right" movement, launched in Nov 2021, calls for the support of the public to contribute in a small yet powerful way to the campaign which runs until Jan 2022.
The movement is a result of a synergy between Kao Laurier Malaysia,
Yayasan Perintis Malaysia (MyPerintis) and the Ministry of Higher Education (MoHE) as a step in addressing period poverty among young women in higher education institutions across Malaysia.
"We believe Malaysians view period poverty as a critical area of need and wish to be part of the solution. This campaign is inspired by Kao Laurier's Kirei lifestyle philosophy and our mission to make life beautiful for all. A Kirei lifestyle is full of compassion, demonstrated by the inclusivity and care we wish to extend to the B40 community in universities," says Kao Laurier Malaysia Marketing vice president, Tan Poh Ling.
Above and beyond contributing to the needs of young women from the B40 community in higher education institutions, the campaign aims to amplify discussions around period poverty that will further inspire efforts to eradicate the issue in Malaysia.
"We hope people will join us in this nationwide initiative, in which their regular monthly purchase of sanitary napkins can now be extended to help young Malaysians within the B40 community," adds Tan.
Laurier Night Safe brand ambassador, Sweet Qismina says as a young woman, it breaks her heart to know that there are young women in Malaysia who are hindered from carrying out their daily routines or living life to the fullest because they don't have access to feminine hygiene care products.
"Nevertheless, I'm encouraged that we, as Malaysians, can play an active role to help address period poverty in a small way. Together, our simple contributions can make a difference in the lives of young women in universities across Malaysia," she says.
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