KELLOGG Company has announced its partnership with The Lost Food Project to distribute breakfast and snack items to essential frontliners throughout Oct.

Facilitated by The Lost Food Project, Kellogg will contribute breakfast packs consisting of its cereal, milk, fruits and Pringles to about 5,000 essential frontliners which include healthcare personnel, police officers and vaccination centre volunteers around Kuala Lumpur and Seremban, Negeri Sembilan.

Kellogg Southeast Asia managing director, Anoop Abraham, says Kellogg is committed to providing nutritious food and helping to solve the issue of food insecurity via its feeding programmes.

"In conjunction with World Food Day, we continue to push forward this commitment by recognising our essential frontliners for their tireless efforts and contributions throughout the pandemic."

This contribution, which coincides with World Food Day which fell on Oct 16, is part of Kellogg's "Better Days" initiative, its Corporate Social Responsibility (CSR) flagship initiative which aims to create "Better Days" for three billion people by the end of 2030.

Breakfast for frontliners.
Breakfast for frontliners.

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