Physical running events are still off-limits given that the world is slowly recovering form the Covid-19 pandemic. For now, virtual runs will have to do.
Sports brand Asics is inviting teams of up to six to run together to uplift the world by completing the Asics World Ekiden 2021, a worldwide relay running event which will be held from Nov 10 to 22.
Following the success of last year's inaugural event, which brought together over 56,000 people from 179 different countries, the Japanese brand is once again calling runners all over the world to run together with their teams, as part of its continued mission to uplift the world through sport, this year and beyond.
Inspired by the Japanese heritage and running culture, the Asics World Ekiden 2021 is a virtual relay founded on teamwork. Spilt into six legs of varying distances (three of 5K, two of 10K and one of 7.2K), the race sees teams of up to six pass a digital tasuki – a narrow band of fabric associated with traditional Ekidens – between them as they run a combined virtual marathon in the fastest possible time.
Asics president and chief operating officer Yasuhito Hirota says throughout this year the brand is on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a sound mind in a sound body, the phrase the brand is founded on.
"The Asics World Ekiden 2021 is one of the many events we're hosting across the year that we hope will inspire people to get involved. We're excited for runners of all levels and abilities everywhere to unite with their teams and combine their collective effort as they race towards the virtual finish line,"
HOW TO TAKE PART
To take part, find your team of up to six runners and nominate a team captain to sign-up for free via the Asics Runkeeper app or the OneAsics membership programme. Working together is key to the Ekiden relay. The Asics Runkeeper app will help you collaborate with your team on challenges and training plans.
Log your leg of the race in the Asics Runkeeper app between Nov 10 and 22. Work hard and run fast as you pass the virtual tasuki from one teammate to the next. Share your team's results with friends and family on social media using #ASICSWorldEkiden
The Asics World Ekiden 2021 is one of many Asics events taking place around World Mental Health Day on October 11 to inspire people to get moving and contribute to a vital global research. To take part, individuals just need to capture their state of mind before and after any exercise via the Mind Uplifter. All results will be added to the collective World Uplift Score and can be tracked live on the World Uplift Map.
For more information, visit www.asics.com/my/en-my/mk/asics-world-ekiden
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