KUALA LUMPUR: Popular Asian streaming platform iQIYI will be rolling out more than a dozen Malay-language Local Originals for release in 2024.
This includes the second season of the highly acclaimed Rampas Cintaku, which is iQIYI's first Malay language original.
Rampas Cintaku concluded its debut season with overwhelming success after garnering over 100 million digital views globally.
iQIYI made the announcement during its International iJOY Conference: 2024 Grand Reveal at the Asia TV Forum in Singapore on Dec 6.
The streaming company will continue to work with top creators in Malaysia, such as MIG Productions and Infinitus among others, to bring more Malaysian content to the global audience.
iQIYI Malaysia Head of Original Content, Zebedee De Costa, said in a recent statement that the company is carving out its own space by not only complementing the existing content offering in the market, such as the popular young adult, family-themed and romance genres, but also by providing genre-bending and bold storylines that are rarely seen on traditional TV today.
In Thailand, iQIYI will be releasing four Thai original productions and 20 new shows from top production houses like One31, Star Hunter Entertainment, Studio Wabi Sabi, Mandee Work, Me Mind Y, Change 2561 to present the best of Thailand to a global Gen Z viewers.
The event also saw the announcement of more than 280 upcoming Chinese language movies, drama series, variety shows and kids programs.
"We focus on three strategic areas including 'oriental fantasy', 'mature romance', 'sweet crush' to meet the emotional needs of our international audiences.
"iQIYI has achieved invaluable success after a three-year exploration and testing in overseas markets.
"We've verified the popularity and influence of iQIYI original productions outside of China, as well as how China's business model can be adopted for international markets.
"We also anticipate an annual income growth and profit for our overseas business in 2023," said iQIYI's President of Movie & Overseas Business Group, Yang Xianghua.
The event also saw iQIYI inking a strategic partnership with the Singapore Tourism Board (STB).
STB Assistant Chief Executive for International Group, Juliana Kua, said: "STB is pleased to renew our partnership with iQIYI for another three years, which will enable us to continue to market Singapore to our key target audiences through iQIYI's strong line-up of entertainment content, as well as their reach in China and many other international markets."
For more information, visit www.iq.com.
