THERE'S no need to choose between full-on contouring and the "no make-up" look, as social media's latest viral make-up trend, the "Demi Method", is all about enhancing your complexion without using tons of makeup. It's the perfect balance between glamour and authenticity.

While savvy professionals have been using this make-up method for years, it's make-up artist Cara Brook to whom we owe its name and its popularity on social networks.

This technique admittedly requires a certain dexterity, and perhaps even a certain level of expertise. However, it is within everyone's grasp, provided you watch a large number of tutorials and practise the technique to master it to perfection. So what does it involve? According to Cara Brook, who is also the founder of the brand Seint, it is "the only application technique to achieve truly "undetectable' make-up."

The goal is no longer to hide your skin under tons of foundation, concealer, and other contouring products, but to use them sparingly in a way that "balances your features, keeps your natural glow and colour intact, and removes the distractions so you can feel most like yourself -- at your most beautiful."

To try it out, you first need to master the famous colour wheel, a tool for understanding colour harmonies and choosing the most appropriate ones to correct an imperfection, an area that's too light or too dark, or to add depth or shape to the eyes, for example, but also to certain areas of the face.

With this technique, it's all a question of achieving a balance between textures, or products, and above all, between colours.

The “Demi Method' is about enhancing your complexion without using tons of make-up to give it a fresh, natural, lightweight look.
The “Demi Method' is about enhancing your complexion without using tons of make-up to give it a fresh, natural, lightweight look.

The key is to use the opposite colour to the one you wish to cover. As we know, for example, green can correct red or pink imperfections, just as pink or orange undertones can correct bluish or purplish dark circles. Simply apply this theory to the whole face. And do it subtly, in small touches, not all at once. The essential tools for this are small brushes -- and yes, this technique also requires a certain amount of patience.

As for products, Cara Brook points out that there aren't really any rules. These can range from bronzer to concealer to contouring products, but they should (always) be applied sparingly. And before you get started, don't forget to start with a primer and a light, tinted moisturiser, which will nourish the skin, smooth the complexion, and help makeup to adhere better.

You can also finish off your beauty routine with a light touch of blush, and possibly lip balm or nude lipstick. The result is a fresh, light make-up look that will go unnoticed while still letting your natural radiance shine through.

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