KUALA LUMPUR: Skincare brand NIVEA introduced its latest innovation, the NIVEA Extra Bright C&HYA range at its roadshow in Mid ValleyMegamall on July 26.
The event featured an interactive 'Show & Tell' experiment and real user testimonials from celebrities such as Chacha Maembong, Liya Maisarah and many others.
Attending guests were also entertained with a captivating performance by Izzue Islam and Shiha Zikir.
Beiersdorf Malaysia and Singapore country manager Ng Hock Guan said: "What sets the NIVEA Extra Bright C&HYA range apart from the rest of the vitamin skincare in the market is our cold-extraction technology that is able to extract the vitamin C without heat, thus preserving all the beneficial vitamins and nutrients, while ensuring maximum skin efficacy.
"The NIVEA Extra Bright C&HYA range is a testament to the power of nature and science. For over 100 years, NIVEA has been caring for skin with our range of specially developed products. Our products are aimed at making people feel good in their skin, and our Extra Bright C&HYA Vitamin range of skincare is no exception."
During the event, Dr Shazril Shaharuddin shared his insights on the ingredients and technology behind the newly launched range.
He emphasised the benefits of vitamin C as an effective and safe skincare solution for dull and uneven skin tones.
"Vitamin C skincare varies greatly due to heat sensitivity. The unique aspect of NIVEA Extra Bright C&HYA lies in its cold extraction technology, preserving the product's goodness while maximizing its antioxidant efficacy.
"The iodine test demonstrates the potency of cold-extracted vitamin C, solidifying its status as an exceptional solution for extra bright, bouncy and healthy skin," he said.
The cold-extracted Vitamin C combined with 3X Molecular Size Hyaluron is able to deeply penetrate and activate Hyaluron production in every skin layer, providing long-lasting moisture while leaving skin feeling hydrated, soft and bouncy after use.
The NIVEA Extra Bright C&HYA range consists of six products:
1. Micellar Water (RM22.90 - RM45)
- Gentle and effective formula enriched with vitamin C from cold-extracted orange essence and Hyaluron that cleanses dirt and hydrates the skin
- Appearance of pores is reduced for visibly bright and bouncy skin
2. Cleanser (RM28.90)
- Delicate foam texture cleanser enriched with vitamin C from cold-extracted orange essence and 3X Hyaluron
- Deeply cleanses dirt and impurities deep within pores with a triple effect for detoxified, bright and hydrated skin
- Appearance of pores is reduced and skin is visibly smoother and softer
- Gentle to skin, non-comedogenic, with 0 per cent paraben and silicone
3. Essence Water (RM44.50)
- Ultralight water texture essence enriched with 100X vitamin C
- Derived from cold-extracted orange essence and 3X Hyaluron that is absorbed quickly into the skin without leaving stickiness for radiant, even and bouncy skin
4. Serum (RM85)
- Fast absorption serum enriched with 500X vitamin C from cold-extracted orange essence and 3X Hyaluron that deeply penetrates skin layers to solve dull and dehydrated skin issues for extra bright and bouncy skin
- Non-comedogenic and concentrated formula with 0 per cent paraben and silicone
- Suitable for all skin types
5. Day Cream (RM59.90)
- Lightweight day serum cream formula enriched with SPF30 UVA/UVB filters that effectively protects the skin from fine lines and uneven skin tone caused by the sun and blue light
6. Night Gel (RM62.90)
- Lightweight night gel enriched with vitamin C from cold-extracted orange essence and 3X Hyaluron that deeply hydrates for long-lasting moisture and restores radiance overnight, leaving skin extra bright and bouncy
- Skin is also protected overnight from losing firmness and premature fine lines
For more information about NIVEA products and the latest updates, visit their Facebook page or website.
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