FOR the whole of 2020 and 2021, the business of colour cosmetics has lagged behind skincare. There were no parties to attend, nowhere to go and no reason to dress up. But things look better this year as restrictions were eased and weddings, balls and dinners were back on social calendars.
And while most people are still restrained -- they no longer party like there's no tomorrow-- consumers now put more thought into their looks and shop consciously for better value for the amount spent.
Brands that deliver multipurpose products resonate better with users, as well as those that prioritise great ingredients and a philosophy to make lives better for customers.
As we usher the end of 2022, here's a list of useful sets and items to bring on the sparkle and shine this festive season as you serve up either scintillating, showstopping looks at parties or put your best face forward for a small, intimate gathering with families or loved ones.
After all, make-up does have the power to transform, not just physically, but emotionally too.