GLOBAL shopping behaviours have changed tremendously following the Covid-19 pandemic. Consumers accelerated shift to digital solutions has opened more opportunities for businesses that proactively adopt digitalisation.
Malaysia is no different – more and more businesses continue to step up their game online to cater to the growing sophisticated needs of the local consumers. The beauty industry, for example, has witnessed a boom in brands intensifying their digital presence and e-commerce platforms.
If you prefer to browse multiple brands on a one-stop shopping site, here are five Malaysian online beauty platforms that are worth checking out.
BEAUTYFOO MALL
A home beauty device platform that features top-tier beauty technology from all around the world. Founded by husband and wife Joyce Foo and Wilson Seah (photo), it offers devices from luxury skincare brands that have supplied their technology to multiple skin clinics and salons globally.
More than just an e-commerce platform, BeautyFoo Mall also provides valuable information and tips, as well as experienced consultants to answer customer queries via live chat. It also provides after sales service, guiding customers on how to use and care for the devices purchased.
"BeautyFoo Mall started out with our vision to bring home the luxury beauty salon experience. We believe that Malaysians should have access to advanced beauty technology without the cumbersome procedures and restrictions such as having to purchase from overseas and the exorbitant fees that come with that. Through BeautyFoo Mall, customers can purchase top tier beauty technology from the comfort of their homes and at far more affordable prices," says Foo.
IBEAUTY
This Malaysian beauty and personal care e-commerce platform features a range of beauty and skincare, personal care, hair care, nutrition and health products across diverse brands.
This online marketplace helps beauty entrepreneurs and microbusinesses to sell their beauty care products. iBeauty also offers the "Share2Earn" model.
When a product is shared on social media, anyone who clicks the link and joins the platform will receive a share bonus of two to 10 per cent (depending on the product's share mechanism and monthly total share performance).
THREEBS
Built on a lifestyle, health and beauty community, Threebs has an array of brands comprising skincare, bodycare, hair care, cosmetics and fragrances.
All products sold here are purchased directly from the brand manufacturers or authorised distributors; ensuring that the products are of the highest quality and totally genuine.
HERMO
Trusted by many since 2012, this online beauty platform is backed by more than 10,000 reviews. Made in Malaysia by Malaysians, Hermo partners with respective brands and distributors to feature brand flagship stores on the website.
With over 9,000 authentic products in stock, discover a wide variety of beauty items at great prices and enjoy the available promotions.
BEAUTYSPOT
A specialised health and beauty online store selling genuine products, Beautyspot is a family-owned business. The platform offers a broad selections comprising skincare, makeup, hair care, bath and bodycare, as well as accessories, tools and brushes.
