Hackett London recently launched its Autumn-Winter 22 campaign, featuring a continued collaboration with the legendary British racing driver and Formula One world champion, Jenson Button.
The campaign embraces the brand's British heritage and showcases seasonal items with its signature sense of sophistication. The campaign features Button enjoying autumn nature and the countryside lifestyle.
Comfort, versatility, and quality are a priority for this season, emphasising the need to adapt to a modern urban life.
For this Autumn-Winter 2022 collection, Hackett delivers its usual selection of quality garments with a twist. Featuring pieces that are simultaneously unpredictable and unique, this collection shows a different side to the brand that does not lose sight of its British heritage and DNA.
The collection also about its London roots in its colour palette and sartorial expertise.
The brand's interpretation of modern tailoring styles is reflected in its premium wool fabrics such as tweed and merino, the perfect layering options for an ideal winter look.
Button is featured wearing key items from the collection, such as permeable Velospeed jackets, versatile blazers and turtleneck pullovers. A beige, orange, and dark blue colour palette results in versatile pieces with a timeless sense of elegance.
In synergy with the campaign launch, the British brand also reveals its new logo. The new Hackett graphic identity captures the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history.
Inspired by founder Jeremy Hackett's lifelong motto "Keep it simple," Hackett reclaims the twist of its British identity. Transforming the typography of its name to a contemporary Sans Serif, the brand simplifies its main icon (bowler and umbrellas), to adjust its graphic image to the latest trends.
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