Ainz & Tulpe (A&T) has opened its first Southeast Asian store in Tsutaya Books at Pavilion Bukit Jalil. The multi-label boutique stocks Japan-made beauty products, including skincare and make-up.

There are some 4,000 products from 250 unique Japanese brands that are set to make a debut in the Malaysian market, and among the store's exclusive top-tier brands to look out for is the award-winning Ayura skincare line.

The new Ainz & Tulpe store in Tsutaya Books, Pavilion Bukit Jalil. Credit: Kelvin "Venklix" Choo
The new Ainz & Tulpe store in Tsutaya Books, Pavilion Bukit Jalil. Credit: Kelvin "Venklix" Choo

Ayura has consistently bagged beauty awards for its best-selling products – Clear Refiner and Balancing Primer. Taking its name from the Sanskrit word "ayus" that means life, the brand aims to promote positivity and harmony among people, nature and the universe by boosting inner health and well-being.

To live up to its name, the brand uses natural plant-based ingredients specially curated for each product, making it suitable for sensitive skin.

I tried it's Rhythm Concentrate Water and I find the scent and texture impressive, on par with products by other high-end beauty brands.

It's a super-hydrating lotion that moisturises instantly and absorbs into the skin, rapidly penetrating into dry, damaged skin. Your skin will instantly feel fresh and soft. It's great to use after a long day and personally to me, after sun exposure.

It has a mild, floral scent and a watery but moisturising texture, unlike your typical watery toner. You can apply it using a cotton pad, but I prefer clean hands, so I don't waste any product.

 Ayura Rhythm Concentrate Water has a great scent and texture for instant moisture on the skin.
Ayura Rhythm Concentrate Water has a great scent and texture for instant moisture on the skin.

The Make Off Oil is equally impressive. It's a cleansing oil that removes longwear make-up and takes off dirt from pores, gently. Your skin will be left feeling silky and smooth.

But even for someone who doesn't use make-up, this product is useful to take off grime and dirt at the end of the day.

If your body needs a quick way to freshen up but you don't have the luxury of going to a shower, then the Aroma Body Sheet will do the trick. There are 15 pieces of large and thick body sheet that you can use for fresh, clean, and silky smooth skin. It's convenient to carry and great on a long-haul flight.

 Lips & Hips Fragrance Body Mist has a light, casual scent.
Lips & Hips Fragrance Body Mist has a light, casual scent.

Another great travel essential is the Lips & Hips Fragrance Body Mist, that will give you a cool scent that's not overpowering. You can choose from Lily Bergamot, Savon, Fruity Rose and Romance Bouquet and they all deliver a light, casual scent.

Lips & Hips is a brand that celebrates femininity and happiness with its fragrant scents and alluring product packaging. Featuring skin-friendly ingredients carefully selected by pharmacists, the brand delivers a hint of sweetness in its products to brighten up the day.

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