Versace has rolled out a new campaign called "I love you, but I've chosen Versace"— and with that, it drops an exclusive colourway for the new Greca Goddess bag.

Images from photographer Nick Yang, and video by Harvey Lee, show the clash of classical and contemporary attitude of the Versace Fall-Winter 2022 campaign.

It features models Liu Lijun and Lin Xiangxiang, wearing styles from the seasonal collection, including a t-shirt with "I love you, but I've chosen Versace" proudly splashed across the front.

The Greca Goddess bag, the key style of the Fall-Winter 2022 campaign and fashion show, is finished in an exclusive blush pink colour, only available in the Asia-Pacific region.

The bag is now available in blush pink.
The bag is now available in blush pink.

The new bag harnesses Versace's culture of myth and luxury and is finished with the brand's Greca insignia—a long-held symbol of the brand that borders the Medusa head signifier.

The campaign features the Greca Goddess bag and small accessories, each Made in Italy in sleek leather for an overall feeling of richness.

The geometric Greca hardware powerfully punctuates each style, never a timid decoration but rather direct and permanent in burnished-gold metal. It's an enduring symbol of Versace's continuous message, linking the brand's cultural, geographical and design origins while always moving forward.

The bag and accessories in blush pink are available in Versace boutiques.