Like a new moon, signifying a rebirth and a new adventure, Malaysian luxury accessories brand Bonia has unveiled its new La Luna monogram, in conjunction with its 48th anniversary.

As the brand approaches its half century milestone celebrating a world of elegance, timeless classics and romance, the redesign comes 30 years after the first Bonia monogram was introduced.

 The campaign for the la Luna monogram features Malaysian artistes Scha Alyahya, Dini Schatzmann and Indonesian actress Caitlin Halderman. Credit: Third Eye Films
The campaign for the la Luna monogram features Malaysian artistes Scha Alyahya, Dini Schatzmann and Indonesian actress Caitlin Halderman. Credit: Third Eye Films

The new La Luna monogram, the label says, is inspired by the moon's changing phases, as well as the house's long history of intertwining heritage, artisanship and the contemporary movement in fashion.

The fusion of these complementary elements creates a link of cursive lines and intertwining B's that form crescent shapes lying against each other-- a symbol of the brand's recent rebranding journey.

The large La Luna tote bag in white.
The large La Luna tote bag in white.

To mark this occasion, the brand is having the La Luna pop-up at the Mid Valley Megamall Centre Court until Aug 14, where guests can immerse themselves in the La Luna experience, enjoy special discounts when shopping the La Luna collection, customise purchases at its personalisation station and enjoy light refreshments.

Own the La Luna collection at discounted prices with Lazada Voucher.