Bamford London and G-Shock have unveiled a new collaborative timepiece, the DW-6900BWD-1, the second to emerge from a union bringing together two of the biggest names in the watch industry.

Available worldwide this month, the unmistakable Bamford blue accented DW-6900BWD-1 is a follow up to 2020s debut Bamford x G-Shock watch. The first collaboration nodded to G-Shock's heritage by reimagining the original 5600 model, whipping up a frenzy among collectors of both brands, hitting headlines across the globe and consequently, selling out in just three minutes.

The watch features George's new triple blue concept, utilising three shades of powder blue for striking effect.
The watch features George's new triple blue concept, utilising three shades of powder blue for striking effect.

For this launch, they have again selected a classic model from the archive and combined the robustness of a G-Shock with George Bamford's masterful styling.

The watch features George's new triple blue concept, utilising three different shades of Bamford's signature powder blue for striking effect. The blue hue also brings life to the underside of the strap and can be seen when the watch is worn on the wrist. Offsetting all of the blue touches is a jet black dial.

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