Travel and lifestyle brand Tumi unveiled its 19 Degree Aluminum Briefcase, featured in Sony Pictures' upcoming original action thriller "Bullet Train", exclusively in theatres.
In the film, Ladybug is an unlucky assassin determined to do his job peacefully after one too many gigs gone off the rails. Fate, however, may have other plans, as Ladybug's latest mission puts him on a collision course with lethal adversaries from around the globe— all with connected, yet conflicting, objectives— centring around the Tumi 19 Degree Aluminum Briefcase on the world's fastest train.
The end of the line is just the beginning in this non-stop thrill-ride through modern-day Japan from David Leitch, the director of Deadpool 2.
Leading up to the film's theatrical release in Malaysia on Aug 4, Tumi will be activating an integrated programme that includes a global red-carpet premiere and a variety of digital and in-store activities.
"There was only one luggage brand who had enough style to fit in with the film's all-star cast as well as the durability that could go head to head with an ensemble of assassins on one of the world's fastest trains and that was TUMI, which perfectly fits in with this edgy, action-packed film," Sony Pictures executive vice-president for global partnerships and brand management and head of location based entertainment Jeffrey Godsick says.
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