Teddy Santis, founder and creative director of New York apparel and lifestyle brand Aimé Leon Dore (ALD) has released his first seasonal collection as creative director for New Balance Made in USA.
As part of the collection – and in honour of the 40th anniversary of the iconic 990 silhouette – Santis designed seasonal, limited-edition models of the 990v1, v2 and v3 which launched last month.
In addition to the seasonal models, the collection will also include classic American sportswear apparel. With a keen eye towards craftsmanship, Santis designed a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts and short sleeve t-shirts.
New Balance has always been drawn to non-traditional and independent creators, which is what makes Teddy such a perfect fit for New Balance Made in the USA, says its chief marketing officer and senior vice-president of merchandising, Chris Davis.
"Not only does he have an incredibly authentic and passionate tie to New Balance, but he's uniquely positioned to help preserve the history of Made, which is the foundation of the brand, while guiding its evolution through his unique designs,"
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