Maybe it's the daily mask-wearing, the blurring of lines between work and leisure and the general mental sluggishness following the Covid-19 pandemic, but South Korean beauty brand Sulwhasoo says over the last two years, people generally have been battling skin issues.
"Many young women have especially experienced unfortunate changes in their skin condition such as dryness, breakouts, rashes, skin redness and sensitivity," the brand says, leading to a spike in the sales of skincare with soothing and hypoallergenic properties.
So to start the year, the brand has reworked its Essential Comfort line, designed to take care of the skin's overall health.
In South Korea, the brand's moisturising toner has been topping sales for eight year, thanks to its soothing properties.
Formulated with Sulwhasoo's fundamental moisturising ingredient, JAUM Moisturising Complex and hypoallergenic prescription, Essential Comfort offers soothing and hydrating properties that surpasses other ranges in the brand.
The Essential Comfort Balancing Water is a gel-type formula that feels cool and soft when spread across the skin. Its Balancing Emulsion recovers the skin's oil and water balance and retains moisture for longer hours to handle unpleasant tightness.
The Firming Cream has a complex that helps firm up skin's elasticity, restoring its plumpness back to its natural health and the Moisturising Cream delivers moisture deep inside the skin while keeping it refreshed and comfortable.
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